Lisette M. Azar/CBX
Last week, word came that Maroon 5‘s video for their new single, “Sugar,” would feature scenes of them crashing real-life weddings. Maroon 5 guitarist James Valentine says this plan — showing up unannounced at actual couples’ nuptials — could have gone horribly wrong, but amazingly, it didn’t.
“I will say that it couldn’t have gone any better,” James tells ABC News Radio. “Basically, we approached the grooms. So the grooms knew about the surprise, but it was a surprise for the brides. And we were behind a screen and we start playing the song, and the screen drops, and everyone was just really stoked. And I think it’s really going to be one of our best videos yet.”
No word yet on when that video will premiere. Meanwhile, the video for the band’s current hit “Animals” caused some controversy earlier this year, because it cast Maroon 5 frontman Adam Levine as a creepy stalker who hangs around — literally — in a meat locker — when he isn’t sneaking into the bed of a woman played by his wife Behati Prinsloo. The clip was condemned by an anti-sexual assault group, who called it ” a dangerous depiction of a stalker’s fantasy — and no one should ever confuse the criminal act of stalking with romance.”
“Yeah, a little bit,” says James when asked if he was surprised at the controversy. “We’ve made so many videos that we were stretching a little bit to try something new and we sort of approached it like a little mini-movie. So yeah, I was a little surprised from all the controversy. But I think it certainly wasn’t our intention to offend anyone.”
Meanwhile, “Animals” itself has become a massive hit, even outpacing “Maps,” the band’s first single from their album V. James says unlike the controversy over the video, the single’s success hasn’t been a surprise.
“Well, I always believed in it as a song. I always kinda felt like it was the biggest song on the record,”he tells ABC News Radio. “It just has one of those undeniable ear worms in it that you can’t kinda sort of get rid of. And I really love the production.”
Fans will hear both “Sugar” and “Animals” when Maroon 5 kicks off their big tour this February. First, though, they’ll ring in 2015 with two shows in Las Vegas on December 30 and 31.
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