One Direction’s Fragrance Our Moment Wins Award at the “Perfume Oscars”

ABC/Lou RoccoOne Direction's concert movie may not have won them any Oscars, but their fragrance has won them an award at the event known as the "Oscars of the perfume industry."

1D's fragrance, Our Moment by Elizabeth Arden, was named Consumer Choice Celebrity Fragrance of the Year at the Fragrance Foundation Awards, held Monday night in New York City.  The victory may not be surprising, though, thanks to the band's rabid fan base.

"When [they] asked 31 million Facebook fans to contribute to the Consumer Choice Awards, we were, uh, hopeful," a member of the Elizabeth Arden team said when accepting the award, reports Fashonista.

In addition to Our Moment, 1D also has a fragrance called That Moment, and a new one coming out later this summer called You & I.


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