Here’s a new dating term to go in the pantheon of ‘ghosting’, ‘breadcrumbing’,  and  ‘cuffing season’: Valentighting.

The term was coined by Metro UK writer Ellen Scott last year as ” “the heartbreaking act of dumping someone right before Valentine’s Day, because you’re too tight to get them a gift, write a card, or make any kind of fuss. Get it? Valentine’s Day plus being too much of a tightwad to buy a gift. Valentighting.”

At least it’s better to dump now, even a couple of days before Valentine’s Day, than on the day itself, right?

The HuffPost has some examples of day-of break ups, including a rough story from a woman using the pseudonym Ashley, who’s boyfriend slowly ghosted her over the course of a semester at college. Ashley figured the relationship was over, but then Valentine’s Day came and a post on Facebook confirmed it.

“It was a photo with dozens of roses and the biggest teddy bear,” she said. “I initially got excited until I read the caption: ’12 dozen roses for the luckiest woman alive. I love you forever.′ Then I saw her name, not mine, tagged in the photo. My heart dropped instantly.”