This is a study we can get fully behind!

According to an expert in “sensory science”, we’ve been eating ice cream all wrong. Which probably explains why I constantly get brain freeze.


Actual photo of us with brain freeze. Courtesy of

Dr. Sarah Kemp has developed a scientific formula for how to eat that most delicious of summery treats. That formula: (i@-14°C + ½S + UDS + 12s) x 2 = MF*.

Thanks, Professor Retriever!

If you don’t want to work out the numbers (and I don’t blame you. Math is hard, y’all), then she does spell out some tips to make your ice cream eating that much more WONDERFUL!

  1. Take it out of the freezer and let it defrost for about 15 minutes.  When it’s too cold, the aroma molecules don’t release.  And smell plays a huge role in how things taste.
  2. Don’t take too big of a bite.  Half a teaspoon per bite is ideal.
  3. Place the spoon upside down in your mouth, so the ice cream hits your tongue.
  4. Roll the ice cream around in your mouth, and pay attention to how the smooth, creamy texture feels.
  5. Breathe in through your mouth while the ice cream is in there.  The air passing over it helps it hit more of your taste buds.
  6. Don’t swallow too soon.  12 seconds in your mouth is ideal.
  7. Repeat with each bite to build up a, quote, “full ice cream taste profile.”

“Flavour is extremely important and getting the most out of every mouthful should be your number one priority, especially when it comes to ice cream,” Kemp told the Daily Star. “However, more often than not, people are unaware of how to maximise flavour sensations when it comes to eating all types of food. When tasting ice cream, turning the spoon upside down as it enters your mouth ensures the ice cream touches your taste buds first giving you a stronger flavour impact, almost instantly.”

It should be noted that she is British, hence the wonky spellings.